Problems and Personas
This post is devoted to my recent assignment which focuses on problems people face every day and solutions that they would purchase to make their lives easier. Identifying problem markets in sales is important so that you can cater marketing towards those who want your product or service.
I have struggled with some of these problems and others I have seen firsthand. Most of these solutions probably exist already; however, these are what came to mind!
Problem: A college student procrastinates on homework and assignments.
Solutions:
Task manager app
Tutor service
Problem: An athlete has injured and fatigued muscles.
Solutions:
Physical therapy Service
Muscle massage device
Medicated muscle calming cream (CBD)
Hot/cold therapy
Problem: A young adult cannot find a decent apartment/roommate to move in with.
Solutions:
An app that connects people in an area searching for roommates
Apartment locating agency
Problem: An adult struggles to remain healthy and in shape.
Solutions:
Health and fitness app
Personal training service
Personal nutritionist
Problem: A young adult struggles to manage finances (taxes, budgeting, etc.).
Solutions:
Budgeting app
Personal finance service
Course on how to manage money